The Most Popular Grievance of Every Kind of Marketer By Channel

1. Creative: “The idea and creative concepts were amazing, but they did not resonate with the customers as much as we thought they would”.

2. Brand marketer: “Brand-building is difficult today. You need millions of dollars in budget to drive brand awareness”.

3. Product marketer: “The product was very powerful. It just wasn’t positioned and marketed well”.

4. Conversion Rate Optimiser (CRO): “All the sales funnels are well-optimised and the path to conversion is frictionless. But the quality of incoming traffic is bad and hence the traffic is not converting”.

5. (Agency) Technical SEO: “None of the recommendations from our Tech SEO were implemented. Hence, the SEO performance was below par”.

6. Content marketer: “Our website doesn’t have a high authority for our expertly writte articles to rank in Google. Also, our channel doesn’t have high enough subscribers for our amazing videos to get more traction”.

7. (Digital and Traditional) PR specialists: “PR is a marathon, not a sprint. It takes time and effort to develop media presence. It’s not a once-and-done exercise”.

8. SEO: “We don’t have enough resources to do the activities at the scale required to outrank some of our popular competitors”.

9. SEM: “The new smart campaigns by Google and Meta are automated black boxes and there is only so much we can do in the way of optimisation”.

10. Paid Social Media marketer: “We already have thumb-stopping ads and our campaigns are optimised. We just don’t have enough budget to drive cut-through”.

11. Organic Social Media marketer: “Organic reach on socials is extremely low, and the social platforms only favour the big brands or influencers with pre-existing following”.

12. Influencer marketer: “We had carefully vetted the influencer before engaging. Turns out, most of the influencer’s followers were fake or bot accounts, and the engagement on the post was inflated because of them”.

13. Programmatic marketer: “We bought it on the Open Auction where the quality of inventory is quite okay. We need to pay for Programmatic Guaranteed to get access to high-quality inventory and get better results”.

14. Affiliate marketer: “The affiliate strategy was quite impactful. But we didn’t find the right partners due to the low commission rates”.

15. Email/SMS marketer: “Our customer database is not big enough for the eDMs and SMS campaigns to be impactful”.

16. App marketer: “There are so many similar apps in the app store. It’s difficult to stand out and acquire new users”.

17. Loyalty marketer: “Our value proposition is not good enough to drive customer stickiness and loyalty”.

18. Web 3.0 marketer (Crypto, NFTs and Metaverse): “We have high penetration across the young, Gen Z audience. But we can’t find cut through among the older audience because of low NFT adoption.”

19. Marketing data analyst: “Our first-party data is of poor quality. And it is sitting all over the place”.

20. Event/experiential marketer: “The event was a success from a customer engagement standpoint and sparked many online and offline conversations. But it will take time to realise the sales uplift from it”.

21. Above-the-line marketer (TV, Radio, and OOH): “The campaign has been a success if you look at the GRPs, but it’s difficult to quantify the impact of the campaigns on sales”.

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Until next time,

Sush